Insights on the Global Transactional and Marketing Emails Market 2020-2024 | COVID-19 Analysis, Drivers, Restraints, Opportunities and Threats | Technavio

NEW YORK, April 27, 2021 /PRNewswire/ —
The global transactional and marketing emails…

NEW YORK, April 27, 2021 /PRNewswire/ —

The global transactional and marketing emails market size is expected to grow by USD 8.87 billion during 2021-2025, decelerating at a CAGR of over 10% during the forecast period.

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The growing focus on engaging the audience through email marketing is one of the major factors propelling market growth. However, factors such as presence of stringent user data protection regulations will hamper the market growth.

Marketing emails are becoming primary communication channels and offer an efficient advertising platform for business-to-customer (B2C) and business-to-business (B2B) marketers for expanding the reach of their products and services. The growing focus of SMEs and large enterprises on implementing advanced marketing strategies through the optimum utilization of digital technologies is accelerating the use of marketing email platforms. Marketing emails allow companies to engage directly with the audience with just one click and aid in establishing one-to-one communication to provide an engaging experience. An increasing number of organizations are using marketing emails for the promotion of new product and service launches, offering discounts or special offers, or to the sales for products abandoned in the cart on online stores.

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Global Transactional and Marketing Emails Market: Application Segment

Transactional emails are emails that are sent by business organizations (sender) to facilitate an agreed-upon transaction with the customer (the recipient). The increasing adoption of online purchases and payment gateways and digitization in the banking and financial sector have triggered significant growth in the demand for transactional email services. However, the transactional and marketing emails market share growth by the transactions segment will be slower than the marketing segment.    

Global Transactional and Marketing Emails Market: Geographic Landscape

37% of the market’s growth will originate from APAC during the forecast period. China and Japan are the key markets for transactional and marketing emails in APAC. Market growth in APAC will be faster than the growth of the market in other regions. The rapid growth in the number of email users and the rising Internet penetration will facilitate the transactional and marketing emails market growth in APAC over the forecast period. 

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Companies Covered

  • Amazon.com Inc.
  • Constant Contact Inc.
  • Emarsys eMarketing Systems AG
  • Mailchimp
  • Mailgun Technologies Inc.
  • Message Systems Inc.
  • Netcore Solutions Pvt. Ltd.
  • Oracle Corp.
  • SendGrid
  • Sendinblue SAS

What our reports offer:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers market data for 2020, 2021, till 2025
  • Market trends (drivers, opportunities, threats, challenges, investment opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Transactional and Marketing Emails Market 2021-2025: Key Highlights

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will assist in transactional and marketing emails market growth during the next five years
  • Estimation of the transactional and marketing emails market size and its contribution to the parent market
  • Predictions on upcoming trends and changes in consumer behavior
  • The growth of the transactional and marketing emails market
  • Analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of transactional and marketing emails market, vendors

Table of Contents:

Executive Summary

Market Landscape

  • Market ecosystem
  • Value chain analysis

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2020
  • Market outlook: Forecast for 2020 – 2025

Five Forces Analysis

  • Five forces summary
  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market Segmentation by Application

  • Market segments
  • Comparison by Application
  • Transactions – Market size and forecast 2020-2025
  • Marketing – Market size and forecast 2020-2025
  • Market opportunity by Application

Segmentation by End-user

  • Large enterprises
  • SMEs
  • Government

Customer landscape

Geographic Landscape

  • Geographic segmentation
  • Geographic comparison
  • North America – Market size and forecast 2020-2025
  • Europe – Market size and forecast 2020-2025
  • APAC – Market size and forecast 2020-2025
  • South America – Market size and forecast 2020-2025
  • MEA – Market size and forecast 2020-2025
  • Key leading countries
  • Market opportunity by geography
  • Market drivers
  • Market challenges
  • Market trends

Vendor Landscape

  • Vendor landscape
  • Landscape disruption
  • Competitive scenario

Vendor Analysis

  • Vendors covered
  • Market positioning of vendors
  • Amazon.com Inc.
  • Constant Contact Inc.
  • Emarsys eMarketing Systems AG
  • Mailchimp
  • Mailgun Technologies Inc.
  • Message Systems Inc.
  • Netcore Solutions Pvt. Ltd.
  • Oracle Corp.
  • SendGrid
  • Sendinblue SAS

Appendix

  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

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